The Arkansas State Police have a message for anyone thinking about getting behind the wheel after a holiday drink this New Year’s Eve — don’t.

The ASP, along with numerous other law enforcement agencies, is in the middle of its annual Drive Sober or Get Pulled Over intensive enforcement campaign.

The increased presence of officers on the road, which is intended to drastically reduce the number of drunk drivers on the road, will last through Jan. 1. The ASP has been enforcing the campaign since Dec. 18.

“The Christmas and New Year’s holiday period should be an enjoyable time for our Arkansas families, not a marker of death for a loved one who was involved in a drunk driving crash,” said Col. Bill Bryant, the director of the Arkansas State Police. 

“We need a commitment from everyone that they’ll drive sober so that everyone can have a safe holiday. This is a campaign to get the message out that drunk driving is illegal and it claims far too many lives.”

National Highway Traffic Administration statistics show that on average more than 10,000 people die annually as a result of drunk-driving crashes.

“Drunk driving is not acceptable behavior,”  Bryant said. “It is essential to plan a sober ride home before you ever leave for your destination.  That’s why, during the holiday season, we will make zero exceptions and arrest all drunk drivers. There are no excuses.”  

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